Tuesday Tip: Evernote – 3 Keys That Make It So Powerful

by Tony Rushin

According to the University of Scranton, as cited on “Statistic Brain”, here were the top 10 New Year’s Resolutions for 2012:

1)      Lose Weight
2)      Getting Organized
3)      Spend Less, Save More
4)      Enjoy Life to the Fullest
5)      Staying Fit & Healthy
6)      Learn Something Exciting
7)      Quit Smoking
8)      Help Others Accomplish Their Dreams
9)      Fall in Love
10)   Spend More Time with Family

Here’s my 2013 New Year’s Resolution:  Use Evernote.

evernote-logoMore specifically, become a super-user of Evernote in order to get more done.

Evernote is an app with a simple concept: it lets you save notes.  Here are the three keys that make this simple concept so powerful:


1)      Capture anything.  It’s all about the definition of a “note”.  A note can be typed, hand-written, an email, a website, a photo, a recording (audio or video).  Just about anything you can capture is a note.

2)      Access anywhere.  Evernote works on virtually every platform: computer, phone, tablet, web.  It runs just as easily on Windows or MAC computers and Android or Apple iOS devices.  I’ve got it on the web, my HP Folio, iPhone 4 and iPad 2.  Evernote syncs automatically on all my devices within minutes.

3)      Find things fast.  Now you’ve got all your stuff and you can access it from any of your devices – how do you find it?  Evernote’s search function.  This is the real power of the app.  The keyword searches are fast and they even search handwritten text and text within photos (premium version; only $45 / year and highly recommended).

I’ve been a casual user of Evernote for the last year.  However, after attending a Vistage session led by social media and productivity tools expert Dave Nelsen – who said Evernote is his #1 favorite app – I decided to dive in.  Then, as part of the Atlanta Professional Advisors, I had the pleasure of attending a session led by serial entrepreneur and Evernote power-user Jen Bonnett (she also introduced us to IFTTT but that’s a topic for a future Tip).  Now I’m inspired and determined to develop super-user Evernote habits.

Happy New Year!  I’ll check in with you in a few months to let you know if I’ve been able to keep my New Year’s Resolution.

Tony Rushin Headshot

Tony Rushin: In his role as VP of sales & marketing, he is responsible for hiring, managing and coaching the sales team and always staying on top of (and meeting) the needs of clients. Under his leadership, the company has steadily grown each year.

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