Tuesday Tip: Professional Production Is Everything

By Kevin Jackman

In the business world, as well as our personal lives, much of how others perceive us relates directly to the quality at which we produce. This goes for websites, flyers, invitations, and even our personal social media. Producing visual content at an industry level will do nothing less than legitimize your brand.

Aside from being a client manager with Network 1, I have a flourishing entertainment career. In order to build my brand, I researched and invested in an industry-quality camera to compete with leading entertainers in the market. The camera I decided to purchase is the Panasonic G85.

For approximately $999, the sky is the limit for video production. Features include:

  • 4K photo/video
  • Unlimited recording time
  • Post focus (selecting your focal point after you take the picture)
  • Internal stabilization
  • Built-in Wi-Fi connectivity
  • Swivel LCD touchscreen
  • Much, much more

Shot with Panasonic (LUMIX) G85

I am now able to produce high-quality vlogs, music videos, and photographs. For any business, high-quality visuals are a must. When a potential client visits your website or digitally interacts with your business, high-quality photographs and well-produced visuals contribute a great deal to your brand. 

Before you go out and rush to buy this camera, understand you will need to spend a bit of time in the user manual. Before I bought this camera, I knew close to nothing about photography. I had no idea how complex photography is and how much there is to learn. With that being said, if you find that you merely need a few pictures on your website, I would suggest you simply hire a photographer for 3 hours. On the other hand, maybe you find value in your business having a YouTube channel or uploading consistent content. In that case, I would say to bring production in-house and learn about your new camera.

For those of you who are interested in learning some photography basics, here are a few YouTube links that taught me the basics:

How to Use a Camera for Noobs

https://www.youtube.com/watch?v=ppTr4NVqWgI

Photography Tutorial: ISO, Aperture, Shutter Speed

https://www.youtube.com/watch?v=6_B8pVoANyY

Best Photography Tips for Beginners – How I Got Better

https://www.youtube.com/watch?v=0BTM2LBPwCY

What are some ways you’ve found that top-notch visuals have enhanced your brand? 

Kevin Jackman | Network 1 ConsultingKevin Jackman

Growing up in Long Island, New York, Kevin ventured to the Florida Institute of Technology to begin his college career. While attending school, Kevin created and managed his own website that helped college students raise their GPAs and do better academically. Enthralled with technology, Kevin has found his home with the team at Network 1.

kjackman@network1consulting.com or 404.997.7654

Network 1 Consulting is a 19-year-old, IT Support company in Atlanta, GA. We become – or augment – the IT department for law firms and medical practices. Our IT experts can fix computers, but what our clients value most are the industry-specific best practices we bring to their firms. This is especially important with technology, along with regulations and cyber threats, changing so rapidly. We take a proactive approach to helping our clients use technology to gain and keep their competitive advantage.

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