Tuesday Tip: iPad Mini – Treat or Trick?

by Tony Rushin

The iPad Mini was announced last Tuesday and will be available this Friday.  I’m not going to bore you with technical specs – we’ve both got more important things to do.  However, I did run across a few blogs that caught my eye for the legal and medical community:

Law Technology News: early feedback from the legal technology community
TechnoLawyer Blog: the perfect size for note-taking
MobiHealthNews: physicians will prefer the iPad mini – it’s pocketable
Mobile Health Computing: perfect for medical students and residents

Apple has sold over 100 million iPads since they were announced just two and a half years ago.  Clearly they hit the mark.  However, will the iPad Mini hit the mark?  Will it be a Treat or a Trick?  A day before Halloween, I figured the only way to definitively answer that question is to compare it to a “mini” that has been out for a while:


iPad Mini Snickers Fun Size
Size vs. Regular 40% smaller 58% smaller (this is bad)
Weight vs. Regular 53% lighter 69% lighter (again; bad)
Price vs. Regular 34% less 60% less
Availability Constrained (right now) Everywhere (can’t buy individual bars)
Name “Mini” is descriptive “Fun” is a lie (regular is more fun)
Fits in Pocket Yes – a big pocket Yes (but may melt)
Ability to “Satisfy You” ??? Always (according to commercials)

Based on this exhaustive market research my conclusion is that the iPad Mini will be a Treat… but people will not give them out to trick-or-treaters. Actually, the most insightful part of my market research is the discovery of Apple’s next tablet: the iPad King Size.

Tony Rushin Headshot

Tony Rushin: In his role as VP of sales & marketing, he is responsible for hiring, managing and coaching the sales team and always staying on top of (and meeting) the needs of clients. Under his leadership, the company has steadily grown each year.

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